In the ever-evolving landscape of digital entertainment, the hypercasual gaming genre has emerged as a true game-changer. Defined by its simplicity, intuitiveness, and universal appeal, it has risen exponentially since its inception with the launch of Flappy Bird in 2013. This genre, which accounted for over 25% of all game downloads globally and witnessed a surge of nearly 20% in Q2 2022, has found fertile ground in India's dynamic digital market.
Great article! Flappy Bird was a game which addressed a major requirement, killing the time during travel in trains and bus in Vietnam. The key feature of the game was it can be played one handed while holding to the rails of a bus or a train. India surely have this use case to address with similar games which are captivating enough.
The short-term and long-term roads to monetization makes sense. A couple of refinements to think of:
1. I don't see ads being any meaningful contributor for any "new" gaming company simply because in an era of falling CPMs (especially in India with increased supply of eyeballs), ads can't possibly stack up anything meaningful even in the short-term
2. The role of ads ironically however would be to act as irritants (read nudges) for the player to upgrade to an ad-free experience.
Loved reading this! You should check out Fijit (app.fijit.club) on the Play Store. I think it's pretty similar to what you described towards the end of this piece